In a move to challenge the ever growing dominance of Google’s Play Store, Huawei Technologies, Xiaomi, Vivo and Oppo are reportedly working together to create a platform on which developers outside of China can upload their apps on the respective app store. China’s four tech giants have joined together under the Global Developer Service Alliance (GDSA). Since, Google Play Store is banned in China, the platform created by the four firms focuses on making it easier for developers of movies, games, music and other apps to advertise their products outside of China. GDSA however have stated that they do not intent on challenging Google’s Play Store.
According to the sources, the GDSA was supposed to launch in March 2020. Initially the new platform was meant to be launched in nine countries including Indonesia, Russia and India, but the recent coronavirus outbreak might affect the market heavily.
Will Wong, a Chinese smartphone analyst with IDC have stated that Chinese vendors are continuously trying to seize bigger share in software as a result of declining hardware share. He stated that, pre-loading apps, app store, gaming and advertisement are the areas where most of the share can be generated.
The new platform promises to provide greater exposure as Google’s Play Store is already crowed, which might attract the developers to invest in GDSA. Also GDSA will be simple for the developers to reach across various app stores which will increase the chances to entice more developers.